Francesco Federico
Global CMO. Author of The Agentic CMO. Building hybrid intelligence at the intersection of marketing and AI.
Author
Speaker
Writer
CMO
Hybrid Intelligence
Designing the architecture where human creativity and AI capability amplify each other. Not replacement — orchestration.
Marketing Transformation
From pilot to scale: building agentic marketing organisations that deliver measurable business value.
Thought Leadership
Author of The Agentic CMO. Publisher of Chronicles of Change. Evidence-first insights for the C-suite.
About Francesco
Career history, awards, advisory roles, and speaking profile.
The Agentic CMO
A practical playbook for building hybrid intelligence marketing teams.
Chronicles of Change
Evidence-first analysis on the future of marketing leadership.