The Agentic CMO
A playbook for the hybrid marketing team
Most organisations still treat AI as a productivity layer. That framing is already outdated.
In The Agentic CMO, I lay out what senior marketing leaders need next: a practical operating model for hybrid intelligence, where human judgement and agentic execution are designed to work together. I break down bounded autonomy frameworks, governance patterns that protect brand and compliance, and measurement systems that track business value instead of vanity metrics.
I wrote this from operating experience at S&P Global and JLL, where pilot programmes only mattered if they survived scale. The book is built as a pilot-to-scale playbook: where to start, what to sequence, how to redesign talent, and which decisions a CMO must keep central as autonomy increases. No hype — only what stands up under board-level scrutiny.
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